South Florida Real Estate Blog by Shari Orland, Realtor

Marketing Your Boynton Beach Home for Sale: the Memory Trick

One frequently underestimated aspect of effective real estate marketing is memorability.

If you will be selling your Boynton Beach home anytime soon, once you’ve prepared for its public rollout, marketing takes center stage. “Job One” will be exposing it to the galaxy of active prospects—that is, to the corps of qualified buyers who would be a good fit for your property. Secondarily, it means making your home memorable.

For the potential buyers who happen to be well-organized, efficient and energetic, the memorability factor isn’t vital. They’ve been combing the listings for Boynton Beach homes for sale with regularity in the hope of finding a property like yours. They’ll see that yours looks like a good match, and either make an appearance at your open house, schedule a showing through their buyers agent, or make contact online.

Buyers like those are increasingly common—but many other well-qualified prospects are not so well organized. They might be under less time pressure to find their new home, or they might be so busy with other obligations that their house-hunting moments are sporadic and rushed. For whatever reason, they are in danger of losing track of your listing—even if it was one that looked promising when they came across it. It’s also possible that after too much time spent staring at the screen, even the most motivated house hunters can go temporarily “house blind”—fail to remember one they should have noted.

That’s the point: a listing, (or ad, classified blurb, or flyer), in addition to being attractively illustrated and technically accurate, should...

Wit and Wisdom that Harmonizes with Boca Raton Real Estate

If you’re a frequent visitor here, it will come as no surprise that those of us whose days are devoted to the Boca Raton real estate industry aren’t shy about championing the virtues of homeownership. We’re aided by more than a century’s worth of wit and wisdom directed to the merits of owning the place where you live.

America’s two most storied humorists contributed to the collection. There is Mark Twain’s “Buy land—they’re not making it anymore” and Will Rogers’ “Don’t wait to buy real estate. Buy real estate and wait.” Then there is Anthony Trollop, the classic English novelist’s wry “Land is about the only thing that can’t fly away.”

You can credit other real estate witticisms to more modern celebrities—like “The best time to buy a home is always five years ago.” (The late jazz great Ray Brown gets credit for that one).

The real estate-promoting commonplaces don’t just come from writers and entertainers, either. Take President Franklin Roosevelt’s “Real estate can’t be lost or stolen…managed with reasonable care, it is about the safest investment in the world.” Abraham Lincoln could have been the nation’s first sub-divider with his “I am in favor of cutting up the wild lands into parcels, so that every poor man may have a home.”

 Today’s Boca Raton real estate may be a far cry from Honest Abe’s “wild lands”—but the insight from America’s first billionaire, J. Paul Getty, is as apt today as...

Add This to the Reasons to Own Your Delray Beach Home

Lately, the common sense advantages to homeownership have been joined by a newcomer—one that doesn’t immediately leap to mind. It comes at an interesting time, as more and more of the national discourse focuses on healthcare issues.

The newest reason why owning your own Delray Beach home should have a high priority? Why it’s for your health!

That might sound like a bit of a reach if the only source behind it was the National Association of Realtors®. They do in fact point to recent studies that find homeowners “generally happier and healthier than non-owners.” Doubters inclined to question the validity of such a generalization might be reassured by the fact that the health outcome findings held up after being “controlled for factors such as income and education levels.”

It turns out that real estate industry promoters aren’t alone in finding a good health connection with owning your own home. In connection with World Health Day, the Habitat for Humanity group put together a “Health and Homeownership” paper. It linked one common sense phenomenon—the better condition of owned homes with those of rented homes—with health outcomes “including respiratory conditions such as asthma, exposure to toxic substances, injuries and mental health.” All in all, they felt confident in reporting “better health outcomes for homeowners.”

I’m standing by to offer healthy measures of help and advice for all your Delray Beach real estate dealings. Just call!       

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Boynton Beach Homes for Sale: Surprising Pet-Friendliness Factor

 When it comes to features that differentiate some Boynton Beach homes for sale from other similar offerings, one that’s increasingly noteworthy out is pet-friendliness. Suitability for pets used to be thought of as a strictly second-tier consideration—but that day has passed. It may not rule the roost—but evidence is mounting that its importance is on the rise.

It’s an animal house when buying, selling and renovating,” according to a 2016 study from the National Association of Realtors®.This becomes apparent in the sacrifices pet owners are willing to make” when it comes to buying and selling their homes. The NAR has put a good deal of research into the subject—and for good reason. A more recent study last year found that 80% of home buyers own pets—and 87% of those say that their needs are important or very important in their home search process.

Owners planning to put up their own Boynton Beach homes for sale may be able to take advantage of this widening phenomenon. Especially if they are pet owners themselves, an emphasis on their property’s proven pet-welcoming features like a “fully fenced yard” or “invisible fencing” can be a magnet for pet owners. In bygone eras, doors once thought to have been compromised by cat portals are now often highlighted. More than a few carefully staged and superbly lit listing photos show tell-tale signs of pet inhabitants. You can see Tabitha or Ruff’s pet bed right there next to the roaring fireplace (and sometimes the star him- or herself can be seen snoozing therein). That shouldn’t be too surprising to anyone who watches TV—where...

What “Extra Step” will Help Sell Your Boca Raton House?To

Once you’ve decided it’s time to sell your Boca Raton house, you will have looked over the listings of neighboring properties and taken all the necessary steps to see that your own home stacks up well beside them. Before you go on the market, there’s one extra step that can make a sizeable difference in what happens next.

Now, if you have already recruited an experienced Boca Raton agent, this next step won’t be necessary. But if you are still in the pre-consultation stage, having already brightened and lightened and de-cluttered, etc., here’s the immediate extra step that will serve you well:

Don’t even think about anything connected with your plans to sell the house for a few days. Do anything else. Disconnect from real estate entirely. In other words, try to take a clean break from everything connected with selling your house.

Then, reenergized and with an open mind, imagine you are one of the house hunters who will soon be crossing your threshold as actual prospects will be doing before long. Pretend you have just come from another house showing. You may have set up another appointment, too, so you won’t dawdle (but don’t rush, either—give it, say, 20 minutes).

And put yourself in a slightly skeptical frame of mind. Assume a slightly critical mindset; many prospective buyers will be suspicious of the possibility of hidden flaws. It’s why minor blemishes can generate undue concern. These are the “hidden dissuaders.”

  • The object of this pretend showing is to identify such blemishes. You may...