South Florida Real Estate Blog by Shari Orland, Realtor

What’s the Most Important Part of Boca Raton Real Estate?

A key real estate insight was on display in one recent sponsored post that appeared in the Inman real estate trade newspaper. The theme was about eternal industry truths—rules that apply to businesses big and small.

One of the rules is widely understood by any enterprise that deals with consumers: it’s that “people-based” marketing is what works. The idea is to appreciate the emotional—as well as the rational—underpinnings of what people bring to how they lead their daily lives. In real estate, that translates into choosing to emphasize the experience made possible by a home’s features— rather than just naming the features themselves. Instead of simply listing the Jenn-Air this or Sub-Zero that, it’s more effective to first describe how a kitchen provides an ideal setting for gourmet cooks to create their show-stoppers—then detail the high-end appliances that make it so.

That’s a worthy insight, as was another that was also thought-provoking. It dealt with the primacy of “place” in real estate: the “Boca Raton” in “Boca Raton real estate.” It may be true that for many prospective buyers, the community has already been determined—in which case, competitive listings will have that in common.

But that needn’t diminish the power of describing how choosing this home will bestow all the advantages of living in Boca Raton—especially when the offering is in a community that has as much going for it as Boca Raton does. Potential buyers will be pleased to learn of their new home’s proximity to Boca Raton community features—the popular restaurants, parks, events, and other appealing attractions that may have drawn them here in the first place. Every Boca Raton...

Thoughtful Delray Beach Home Purchasers Check these Variables

Now that Punxsutawney Phil has predicted an early spring, whether or not he proves to be right, the persistence of the Groundhog Day silliness does prove a point about seasonal weather: it matters. People have kept the tradition alive for centuries because the point at which our days turn from more- to less-dreary is keenly anticipated by just about everybody.  

It makes a point that future Delray Beach home purchasers sometimes overlook: how strongly seasonal changes may affect the properties they are evaluating. A house that shows beautifully on a sunny afternoon in springtime might be considerably less inviting when the weather turns stormy—particularly if there are hard-to-detect drainage issues.

It's one of a number of qualities first-time Delray Beach home purchasers may not think about, yet which they’ll be wise to keep in mind. These might best be called “variable” variables—transient qualities that impact a property’s livability. Notable among them:

Traffic. At ten o’clock in the morning, a house in town overlooking a fairly quiet corner can turn considerably less idyllic once the frenetic afternoon commute begins—and it could continue past sunset.

Light. A house with too little window coverage might not reveal that deficiency at high noon in July. But at this time of year, given the shortened duration of the daylight hours—depressing effects could be striking.

Noise. Sound pollution from a busy airport would be self-evident to any Delray Beach home purchaser—but the impact of a smaller nearby airfield might be less obvious. Especially if weekend flight patterns intensify overhead commotion, the result could be as unsettling as...

National Pet Culture Effect on Boynton Beach Home Sales

No sooner has Sunday’s Super Bowl brouhaha begun to fade from public attention than another mega-sporting event prepares its entrance. This one will draw less Supercharged ratings, but that doesn’t mean it won’t claim equally rapt attention in many Boynton Beach households. Next week will see the celebration of America’s beloved four-footed athletes: the Westminster Dog Show—since 1877, the pinnacle of American canine achievement (considerably more important than Sunday’s Puppy Bowl).

This year, the proceedings will expand to four days—the culmination of which will be next Tuesday’s Best in Show finale, televised from Madison Square Garden. You can bet that scads of Boynton Beach TVs will tune in to see which of the canine contestants (alongside their two-legged handlers) earn Top Dog honors. Many Boynton Beach dog show fanciers will be able to avoid the expensive outing to Manhattan by attending the proceedings from right here—streaming all the early stages, breed-by-breed, via https://www.westminsterkennelclub.org/tv-schedule/.

The growing national fascination (and infatuation) with canines has repercussions that touch upon Boynton Beach home sales. Last spring, Realtor Magazine focused on pets as “Real Estate Influencers”—noting that pet ownership is booming throughout the land to such an extent that now a full third of pet-owning clients will often (“or maybe very often”) refuse to make offers on homes that aren’t ideal for their four-legged friends.

The takeaway for Boynton Beach homeowners whose properties have pet-friendly attributes is not to be shy about promoting them. The numbers support that conclusion....

Last Week’s Boynton Beach Mortgage Rates Exceed Expectations

Boynton Beach’s home loan picture has presented buyers with rarely seen benefits for quite a while—but last week, the picture brightened even further. That isn’t to say that Boynton Beach mortgage rate quotes matched all-time lows—but they were coming pretty close.

Across the U.S., the numbers quieted even the most pessimistic observers. What it will mean as Boynton Beach enters the traditional peak home sales months is something we will have to wait to see. But if the likelihood for a surge in nationwide activity is any indicator, last week saw green lights flashing. A sampling of what was being hailed from virtually all quarters:

The Wall Street Journal: “Falling Rates Could Boost Mortgages Ahead of Spring Selling Season.”

MarketWatch: “This could be the ‘last affordable’ spring home-buying season for a while…”

CNBC Power Lunch: “The average 30-year fixed fell to 3.71%—almost a full percentage point lower than a year ago—and that sent current borrowers rushing to refi.”

FreddieMac.com: “The 30-year fixed-rate was the lowest in three years.”

Mortgage News Daily found the rate drop surprising—actually convention-defying. Rates “managed to move appreciably lower” despite Friday’s strong showing in the employment numbers. “Today’s big jobs report” should have led to higher mortgage rates. That it didn’t was an indication of “some more staying power” than industry experts usually expect.

The technical factors affecting home loan rates are difficult...